The comfort zone of the value circumplex for entrepreneurship: a structural analysis

Kuo‐Pin Yang · Hsin‐Hua Hsiung · Yu-Jen Chiu

21 citations0/0 files storedCareer Development International

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Entrepreneurship Studies and Influences Cultural Differences and Values Migration, Ethnicity, and Economy

Abstract

Purpose – The purpose of this paper is to extend the attitudinal approach to entrepreneurial intentions by using a structural analysis to explore overlooked personal values as the antecedents of entrepreneurial attitude. Based on the widely adopted value system proposed by Schwartz, this study argues that while one cluster of personal values is positively correlated with entrepreneurial attitude that leads to entrepreneurial intention, another cluster of personal values is negatively correlated with entrepreneurial attitude. Design/methodology/approach – Questionnaire responses obtained from a sample of 276 MBA were analyzed using structural equation models to examine the influences of values on entrepreneurial intentions via entrepreneurial attitude. Findings – The results of this study demonstrate that personal values of self-direction, stimulation, achievement, and universalism are all positively correlated with entrepreneurial attitude, which together constitute a comfort zone for entrepreneurship, whereas values in the opposite end of the circumplex including benevolence, tradition, conformity, security, and power are negatively correlated with entrepreneurial attitude. The values that discourage the formation of an entrepreneurial attitude also counter the positive effect of entrepreneurial attitude on intention, making the relationship between entrepreneurial attitude and intention contingent upon value conflicts. Originality/value – This study regards entrepreneurship as a career development and contributes to the entrepreneurship study by differentiating the influences of a vital construct, i.e., personal values, which should not be regarded as a universalism. The value circumplex with a comfort and discomfort zone developed by this study can serve as a platform to help build the view on entrepreneurial intentions in terms of personal values.

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1991The theory of planned behavior 1992Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries 1982Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models 2000The Promise of Entrepreneurship as a Field of Research 2000Competing models of entrepreneurial intentions 1994Are There Universal Aspects in the Structure and Contents of Human Values?2005The Mediating Role of Self-Efficacy in the Development of Entrepreneurial Intentions.

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