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Adoption of E-mail Marketing in the Hotel Sector · Study

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ChapterAdoption of E-mail Marketing in the Hotel Sector

Matthias Fuchs2008

Chapter2008

Adoption of E-mail Marketing in the Hotel Sector

Matthias Fuchs · Mario Tuta · Wolfram Höpken

7 citations·0/0 files stored·Springer eBooks

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Technology Adoption and User Behaviour Marketing and Advertising Strategies Digital Marketing and Social Media

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2019Diffusion of Innovations 1 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 1991Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation 1982Innovation characteristics and innovation adoption-implementation: A meta-analysis of findings 1995Electronic Data Interchange and Small Organizations: Adoption and Impact of Technology 1997Gender Differences in the Perception and Use of E-Mail: An Extension to the Technology Acceptance Model1

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2008A comprehensive framework for the adoption of techno-relationship innovations : Empirical evidence from eCRM in manufacturing SMEsthesis · 12 shared references 2012ADOPTION PROCESS OF INFORMATION TECHNOLOGY (IT) INNOVATIONS IN ORGANIZATIONSarticle · 12 shared references 2015Adoption of Smart Card-Based E-Payment System for Retailing in Hong Kong Using an Extended Technology Acceptance Modelchapter · 11 shared references 2013An empirical investigation of factors affecting cloud computing adoption among SMEs in the North East of Englandthesis · 11 shared references 2012A conceptual model for the process of IT innovation adoption in organizationsarticle · 10 shared references 2018A bibliometric review of the innovation adoption literaturearticle · 10 shared references

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Year2008

Typechapter

Published2008-02-15

VenueSpringer eBooks

Languageen

Citations7

Files0 public / 0

ShelfTechnology Adoption and User Behaviour

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doi10.1007/978-3-211-77280-5_25

openalex_workW1922360481

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