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Can Marketing Regain the Personal Touch
0 references·3 citing·15 second hop
Can Marketing Regain the Personal Touch (1995)Can Marketing Regain the Personal TouchCustomer Relationship Management: from Strategy to Implementation (2006)Customer Relationship Managem…THE ROLE OF KNOWLEDGE MANAGEMENT IN MOVING TO A CUSTOMER-FOCUSED ORGANISATION (2001)THE ROLE OF KNOWLEDGE MANAGEM…Customer Relationship Management (CRM) in financial services (2000)Customer Relationship Managem…Case Study Research: Design and Methods (1984)The New Organizational Wealth: Managing and Measuring Knowledge-Based Assets (1997)What's your strategy for managing knowledge? (1999)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Commitment-Trust Theory of Relationship Marketing (1994)Evolving to a New Dominant Logic for Marketing (2003)Customer Prioritization: Does it Pay off, and how Should it be Implemented? (2008)CRM to social CRM: the integration of new technologies into customer relationship management (2014)Customer relationship management mechanisms: A systematic review of the state of the art literature and recommendations for future research (2016)How information gives you competitive advantage (1985)Putting the Service-Profit Chain to Work (1994)Mass customization: The new frontier in business competition (1999)Understanding customer relationship management (CRM) (2003)CRM: conceptualization and scale development (2005)Classifying the segmentation of customer value via RFM model and RS theory (2008)
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  • 2000Customer Relationship Management (CRM) in financial services510 cited
  • 2006Customer Relationship Management: from Strategy to Implementation396 cited
  • 2001THE ROLE OF KNOWLEDGE MANAGEMENT IN MOVING TO A CUSTOMER-FOCUSED ORGANISATION22 cited

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