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Research on small cities has begun to attract the attention of scholars who argue that contemporary urban scholarship, in its preoccupation with the largest and most advanced world-class cities, have largely ignored small to medium-sized cities. In China, although much attention has been paid to economically advanced urban centers, there actually has been a steady stream of work on small cities. This article profiles how a comparatively smaller city in western China attempts to market itself by selectively placing itself within various social–spatial and political–economic realities. Through Jinghong, we illustrate how local officials and planners attempt to center the city as a gateway to Southeast Asia. By activating, often discursively, multiscalar transborder strategies, local officials in Jinghong not only mobilize ethnic imaginaries, but they also adopt forms of entrepreneurial tactics to promote growth. Developmental strategies of Jinghong not only vacillate between (and draw on) both rural and urban resources; they are furthermore expected to alleviate rural poverty. Through highlighting the agency of small cities like Jinghong in China, this article speaks to the broader developmentalist critique of third- and fourth-world cities as an unfortunate footnote in global urban restructuring, often depicted as places of uniform marginalization and structural irrelevance. Indeed, by focusing on the geography of small cities and giving due attention to their size and proximity to rural spaces, case studies like Jinghong might yet point empathetically to different ways and imperatives of “being urban” where the weight that they carry can also be duly recognized.
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