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How do you judge a book,then?: Consumer perceptions of wine labels
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How do you judge a book,then?: Consumer perceptions of wine labels (2012)How do you judge a book,then?: Consumer p…Marketing communication for organic wine: Semiotic guidelines for wine bottle front labels (2015)Marketing communication for o…Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance (1986)Mass Media Research: An Introduction (1991)Advertising And Promotion: Integrated Marketing Communications Perspective (1997)
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  • 2015Marketing communication for organic wine: Semiotic guidelines for wine bottle front labels13 cited

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