Measuring the Effects of Sexual Content in the Media: A Report to the Kaiser Family Foundation.

Huston Ac · Ellen Ann Wartella · Edward Donnerstein · Ronda M. Scantlin · Jennifer A. Kotler

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Sexuality, Behavior, and Technology Adolescent Sexual and Reproductive Health Media Influence and Health

Abstract

The purposes of this report are to review what we know about the relations of entertainment media to sexual development during childhood and adolescence to consider methodological issues and challenges in studying this topic and to propose some fruitful directions for future research. There are many opinions about the effects of sexual content in the mass media and they are often couched in political or religious overtones. This report is not intended to debate these opinions rather it is a review and discussion of social scientific methods which provide publicly shared objective empirical and replicable information that can be used to build a cumulative body of knowledge of this area. (excerpt)

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References

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