Festival Management: A Case Study Perspective

Wendy Frisby · Donald Getz

111 citations0/0 files storedJournal of Travel Research

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Sport and Mega-Event Impacts Diverse Aspects of Tourism Research Conferences and Exhibitions Management

Abstract

A case study analysis of festival management is presented to determine how the tourism potential of these events can be improved. The results highlight some of the unique management problems that festival organizers face which are often a reflection of the stage of growth of the organization and stage in the product life cycle. Recommendations for festival organizers and tourism agencies are provided.

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References

1981Self-Help and Mutual Aid: An Emerging Social Movement?1988Evaluating Management Effectiveness In Community-Run Festivals 1984Marketing for Public and Nonprofit Managers 1980Financing, Managing and Marketing Recreation and Park Resources

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2020Saving tradition in Japan: a case study of local opinions regarding urban university students’ participation in rural festivals

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