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Les principes et techniques du marketing sont-ils applicables aux pays en voie de développement?
0 references·2 citing·9 second hop
Les principes et techniques du marketing sont-ils applicables aux pays en voie de développement? (1987)Les principes et techniques du marketing …Le management africain Mythe ou réalité (2012)Le management africain Mythe …Business distance and global retailing: a model for analysis of key success/failure factors (1996)Business distance and global …Adapter les structures de l'entreprise : intégration ou différenciation (1973)Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: Heuristics and Biases (1975)The Silent Language (1959)The Hidden Dimension (1973)The Commitment-Trust Theory of Relationship Marketing (1994)International retail franchising: an agency theory perspective (1999)An Institutional Perspective on Retail Internationalization Success: Home Depot in Chile (2004)Explaining retail offer adaptation through psychic distance (2005)
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  • 1996Business distance and global retailing: a model for analysis of key success/failure factors101 cited
  • 2012Le management africain Mythe ou réalité38 cited

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