Gone with the wind? Newspaper discourse of eutrophication and blue‐green algae blooms in F inland

Abstract

Abstract The mass media shape the public and policy agenda by giving prominence to certain ecosystem changes and risks, as well as by framing some policy measures as the preferred ones. Based on longitudinal analysis of the leading Finnish newspaper, this study considers the media coverage of eutrophication. The results show an increase of reporting in the late 1990s as a result of intertwined ecological and social factors – i.e. intense algal occurrences and establishment of a national communication system. The news coverage has highlighted the harmful algal blooms and health risks of algal toxins and has framed short‐term weather conditions as the key factor regulating algal occurrences. This creates a challenge for environmental management aimed at reduction in the nutrient discharges that influence the state of the environment in the long term.

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