What Potential for YouTube as a Policy Deliberation Tool? Commenter Reactions to Videos About the Keystone XL Oil Pipeline

Abstract

Social network sites have been proposed to influence the way interest groups and citizens interact on various policy topics. User reaction to information received on YouTube can be partially observed by examining comments provided as part of the interface. Using content analysis, this article explores the way YouTube users interact with information provided by media, interest groups, and other groups through user comments. While a large number of comments are found to be ad hominem or off‐topic, in general, user comments on the controversial Canada–U.S. Keystone XL oil pipeline cover collectively the main topic areas found in the December 2, 2013 U.S. Congressional Research Service study of the issues. User comments also reflect a preferential network structure where the existence of a comment makes it more likely that someone will reply to commenters rather than the video itself. The article concludes with some comments on the potential of YouTube as a policy deliberation tool.

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