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The exotic leather market is steadily increasing, fueled by fashion demand. Several types of skins: ostrich, emu, and American alligator have become popular as a material for fashion apparel and interiors products. Historically, the domestic market for exotic leather has been limited to menswear and western boots. However, with the recent fashion emphasis, exotics have become popular with fashion consumers. Many designers and manufacturers are selecting ostrich, emu, and American alligator for apparel and interiors products. As a result of increased popularity and use, there is a critical need for baseline information so the industry can effectively market exotic leather products. It is important for designers, manufacturers, and retailers to have access to this type of information. This research project involved an umbrella approach to the challenge of strengthening and expanding the domestic exotic leather market. Included in this study were: consumer surveys, manufacturer/designer surveys, and some physical property testing.
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