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A Development Strategy of O2O Business in China
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A Development Strategy of O2O Business in China (2015)A Development Strategy of O2O Business in…Learning from the Past Bridging Digital and Physical Markets: A Guidelines for Future Research Agenda of Online-to-Offline (O2O) Marketing Strategy (2024)Learning from the Past Bridgi…Online-to-Offline (O2O) Commerce in Emerging Markets: Analysis of the Retail Sector (2021)Online-to-Offline (O2O) Comme…Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication (2000)Strategies that fit emerging markets. (2005)Integration of Online and Offline Channels in Retail: The Impact of Sharing Reliable Inventory Availability Information (2012)Customer perceptions of e‐service quality in online shopping (2005)Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration (2015)Marketing strategies, perceived risks, and consumer trust in online buying behaviour (2015)
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  • 2024Learning from the Past Bridging Digital and Physical Markets: A Guidelines for Future Research Agenda of Online-to-Offline (O2O) Marketing Strategy11 cited
  • 2021Online-to-Offline (O2O) Commerce in Emerging Markets: Analysis of the Retail Sector6 cited

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