China’s Soft Power in Africa: Is Economic Power Sufficient?

Abstract

China’s economic initiative in Africa has been advanced by its image- building efforts, though there are limits to the utility of China’s soft power. Currently, mutually penetrating economic relations are at the core of China’s soft power. However, the efficacy of Chinese soft power depends upon the broader applicability of its attractive elements, including culture, political values, and economic model. Fortunately for China, its attractive soft-power elements resonate in Africa.

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