Nuevas vías para el estudio del framing periodístico. La noción de estrategia de encuadre

Abstract

After an important development in the two last decades, the studies about the journalistic framing require a greater theoretical and analytic precision yet. In accordance with the main detected tendencies in these studies, this article sets out the notion of framing strategy as a new specialized analysis tool that connects journalistic message and long-term professional organization. From the explanation of its methodological system, this notion is applied initially to the study of a meaningful case within the international press, the monthly newspaper Le Monde diplomatique. As the result of an extensive content analysis in time (1995- 2006), a detailed description of its two main framing professional mechanism is offered, and it is confirmed the proposed notion as a reliable way to work for the study of the selection processes and discursive organization.

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