Hegemony and the Discourse of the Land Grant Movement: Historicizing as a Point of Departure

Abstract

P rior to September 11, 2001 there had been increasing claims of a declining role of the nation-state and an increase in the rhetoric of globalization, but September 11 revealed the ideological force of national identity. President George W. Bush’s speeches have repeatedly reaffirmed and actively constructed American nationalism, always eliding the ambiguity and contradictions of American identity. Often, as in the epigraph here, Bush defines America as the finest example of a democracy—a nation where freedom, voice, and collective participation make its people the apogee of civilized beings. However, the essence of what it means to participate in an American democracy became evident after the events of September 11, when Bush, General Motors, Mario Cuomo, and countless others launched a media blitz assuring the American people that the best way they could help their country would be to consume : buy cars, keep our country strong; visit New York—there are seats available for Cats ; buy a refrigerator, or shoes if you cannot afford an appliance; and for our country’s sake, buy an American flag. In other words, it has become clear that in America freedom is intricately connected to the freedom to buy and the freedom associated with market activity. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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