Sensation Seeking, Marijuana Use, and Responses to Prevention Messages

Abstract

Research on public health campaigns has focused predominantly on use of the mass media to alter attitudes and behaviors of largely unsegmented mass audicnces. 1 , 2 Little attention has been paid to evolving evidence about the nature of human information processing or to message response differences among individuals. Yet these two areas of research have wide-ranging implications for the design of prevention campaigns aimed at health-destructive behaviors, such as substance abuse, because it is apparent that they significantly affect audience responses to mass media messages. 3 Thus, an understanding of the effect of individual differences on message responses and of the impact of cognitive and affective processing on stimulus selection 4 can These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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