SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The Effect of Relationship Marketing on Customer Retention in the Jordanian’s Pharmaceutical Sector
16 references·3 citing·31 second hop
The Effect of Relationship Marketing on Customer Retention in the Jordanian’s Pharmaceutical Sector (2015)The Effect of Relationship Marketing on C…Total Relationship Marketing (2011)Total Relationship MarketingUnderstanding Relationship Marketing Outcomes (2002)Understanding Relationship Ma…Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value (2000)Implications of Loyalty Progr…Relational Benefits in Services Industries: The Customer's Perspective (1998)Relational Benefits in Servic…A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction (1998)A Dynamic Model of the Durati…The Effects of Perceived Interdependence on Dealer Attitudes (1995)The Effects of Perceived Inte…Relationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)Relationship Marketing of Ser…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)From Marketing Mix to Relatio…Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)Determinants of Long-Term Ori…Marketing Services: Competing Through Quality (1992)Marketing Services: Competing…Zero defections: quality comes to services. (1990)Zero defections: quality come…Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Relationship Quality in Servi…A Model of Distributor Firm and Manufacturer Firm Working Partnerships (1990)A Model of Distributor Firm a…A longitudinal test of the investment model: The development (and deterioration) of satisfaction and commitment in heterosexual involvements. (1983)A longitudinal test of the in…The New Social Contract: An Inquiry into Modern Contractual Relations (1981)The New Social Contract: An I…Does the relationship marketing orientation of an entrepreneur support agency improve performance? Evidence from small- and medium-size enterprises in Malaysia (2022)Does the relationship marketi…Relationship Quality as Predictor of B2B Customer Loyalty in the Pharmaceutical Sector: Evidence from Jordan (2019)Relationship Quality as Predi…The Relationship of Customer Perceived Risk and Customer Satisfaction (2016)The Relationship of Customer …Significance tests and goodness of fit in the analysis of covariance structures. (1980)The Framing of Decisions and the Psychology of Choice (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Basics of Qualitative Research: Grounded Theory Procedures and Techniques. (1992)Customer satisfaction with services: putting perceived value into the equation (2000)Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)The Structure of Scientific Revolutions (1963)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)The value concept and relationship marketing (1996)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)The New Public Governance? 1 (2006)American Economic Review (2019)On the Evaluation of Structural Equation Models (1988)The four levels of loyalty and the pivotal role of trust: a study of online service dynamics (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Developing Buyer-Seller Relationships (1987)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)External Control of Organizations: Resource Dependence Perspective (2011)A National Customer Satisfaction Barometer: The Swedish Experience (1992)The Behavioral Consequences of Service Quality (1996)Whence Consumer Loyalty? (1999)Linking Organizational Resources and Work Engagement to Employee Performance and Customer Loyalty: The Mediation of Service Climate. (2005)
this work references cited by second hop

References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1994Determinants of Long-Term Orientation in Buyer-Seller Relationships6,726 cited
  • 1990A Model of Distributor Firm and Manufacturer Firm Working Partnerships5,824 cited
  • 1990Zero defections: quality comes to services.5,373 cited
  • 1990Relationship Quality in Services Selling: An Interpersonal Influence Perspective4,760 cited
  • 1995Relationship Marketing of Services--Growing Interest, Emerging Perspectives3,167 cited
  • 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,349 cited
  • 1998Relational Benefits in Services Industries: The Customer's Perspective2,347 cited
  • 2002Understanding Relationship Marketing Outcomes2,299 cited
  • 1992Marketing Services: Competing Through Quality2,178 cited
  • 1998A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction1,948 cited
  • 1995The Effects of Perceived Interdependence on Dealer Attitudes1,843 cited
  • 1983A longitudinal test of the investment model: The development (and deterioration) of satisfaction and commitment in heterosexual involvements.1,754 cited
  • 1981The New Social Contract: An Inquiry into Modern Contractual Relations1,436 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2000Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value1,157 cited
  • 2011Total Relationship Marketing728 cited
  • Cited by

    • 2016The Relationship of Customer Perceived Risk and Customer Satisfaction30 cited
    • 2019Relationship Quality as Predictor of B2B Customer Loyalty in the Pharmaceutical Sector: Evidence from Jordan29 cited
    • 2022Does the relationship marketing orientation of an entrepreneur support agency improve performance? Evidence from small- and medium-size enterprises in Malaysia10 cited