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THE REFINEMENT OF MEASURING CONSUMER INVOLVEMENT — AN EMPIRICAL STUDY

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References

2025Advances in Consumer Research13,264 cited
1985Measuring the Involvement Construct6,012 cited
1983Advances in Consumer Research2,879 cited
1988The Role of Involvement in Attention and Comprehension Processes2,070 cited
1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
1981An Exploration Into the Scaling of Consumers' Involvement With a Product Class260 cited
1982Involvement Beyond the Purchase Process : Conceptual Issues and Empirical Investigation168 cited
1995Involvement, attributions, and consumer responses to rebates28 cited

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2016Miu Miu Diffuses Prada: Coupling Country-of-Origin versus Country-of-Manufacture Effects with Brand Authenticity and Contagion8 cited

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