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Do UK Television Alcohol Advertisements Abide by the Code of Broadcast Advertising Rules Regarding the Portrayal of Alcohol?
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Do UK Television Alcohol Advertisements Abide by the Code of Broadcast Advertising Rules Regarding the Portrayal of Alcohol? 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References

  • 1999SURVEY RESEARCH1,852 cited
  • 2007The demand for alcohol: a meta‐analysis of elasticities*331 cited
  • 2010Failure of self regulation of UK alcohol advertising115 cited
  • 2008The Independent Review of the Effects of Alcohol Pricing and Promotion87 cited
  • 2008Independent review of the effects of alcohol pricing and promotion: Part A. Systematic Reviews.67 cited
  • 2009Under the influence: The damaging effect of alcohol marketing on young people56 cited
  • 2010Alcohol marketing research: the need for a new agenda54 cited
  • 2009‘Most men drink… especially like when they play sports’ – alcohol advertising during sporting broadcasts and the potential impact on child audiences39 cited
  • 2013An Empirical Evaluation of the US Beer Institute’s Self-Regulation Code Governing the Content of Beer Advertising37 cited
  • 2008Reliability of a Rating Procedure to Monitor Industry Self-Regulation Codes Governing Alcohol Advertising Content36 cited
  • 2010Assessment of Self-Regulatory Code Violations in Brazilian Television Beer Advertisements35 cited
  • 2009"They'll Drink Bucket Loads of the Stuff": An Analysis of Internal Alcohol Industry Advertising Documents32 cited
  • 1991Do our guardians need guarding? An examination of the Australian system of self‐regulation of alcohol advertising27 cited
  • 2009Adolescent and young adult perceptions of Australian alcohol advertisements

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24 cited
  • 2009Changes in the self‐regulation guidelines of the US Beer Code reduce the number of content violations reported in TV advertisements21 cited
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