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Value co-creation: concept and measurement · Study

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ArticleValue co-creation: concept and measurement

Kumar Rakesh Ranjan2014

Article2014

Value co-creation: concept and measurement

Kumar Rakesh Ranjan · Stuart Read

1,218 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Service and Product Innovation Customer Service Quality and Loyalty Value Engineering and Management

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 1,218 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1977The Measurement of Observer Agreement for Categorical Data 1998Basics of qualitative research : techniques and procedures for developing grounded theory 1994The Commitment-Trust Theory of Relationship Marketing 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality 2003Evolving to a New Dominant Logic for Marketing 2025Advances in Consumer Research 1998The partial least squares approach for structural equation modeling.

Cited by

2002Service Quality Delivery through Web Sites: A Critical Review of Extant Knowledge 2017Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods 2016Toward a theory of customer engagement marketing 2016S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM 2016Actor engagement as a microfoundation for value co-creation 2017What is co-creation? An interactional creation framework and its implications for value creation 2015Managing Co‐creation Design: A Strategic Approach to Innovation 2017Resident-tourist value co-creation: The role of residents' perceived tourism impacts and life satisfaction

Details

Year2014

Typearticle

Published2014-08-04

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations1,218

Files0 public / 0

ShelfService and Product Innovation

Identifiers

doi10.1007/s11747-014-0397-2

openalex_workW1964741967

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