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Social networks: the future of marketing for small business
2 references·16 citing·49 second hop
Social networks: the future of marketing for small business (2009)Social networks: the future of marketing …Groundswell: winning in a world transformed by social technologies (2008)Groundswell: winning in a wor…Marketing to the social Web: how digital customer communities build your business (2007)Marketing to the social Web: …Understanding digital engagement: factors influencing awareness and satisfaction of digital transformation (2024)Understanding digital engagem…Crafting a paying-it-forward mindset in business: Five principles for a competitive employer branding advantage (2022)Crafting a paying-it-forward …Quality evaluation model of artificial intelligence service for startups (2021)Quality evaluation model of a…A qualitative analysis of the marketing analytics literature: where would ethical issues and legality rank? (2021)A qualitative analysis of the…A Research on Effect of Response to Internet Financing Reputation Evaluation on Achievement - From the Perspective of Social Network Theory (2019)A Research on Effect of Respo…The Impact of Social Media Usage on Performance of the Banking Sector in Middle East and North Africa Countries (2018)The Impact of Social Media Us…The Impact of Social Network Marketing on Consumer Purchase Intention in Pakistan: Consumer Engagement as a Mediator (2017)The Impact of Social Network …Consumer engagement in an online brand community (2017)Consumer engagement in an onl…Women business owners’ adoption of information and communication technology (2016)Women business owners’ adopti…From strategic orientation to social media orientation (2016)From strategic orientation to…Personal reputation and the organization (2015)Personal reputation and the o…An exploratory investigation of social media adoption by small businesses (2015)An exploratory investigation …The Internet as a Small Business E-commerce Ecosystem (2014)The Internet as a Small Busin…Consumer Behavior in the Mobile Environment (2014)Consumer Behavior in the Mobi…Exploring social media adoption in small to medium-sized enterprises in Ireland (2013)Exploring social media adopti…Exploring Personal Branding on YouTube (2013)Exploring Personal Branding o…Case Study Research: Design and Methods (1984)Basics of Qualitative Research: Grounded Theory Procedures and Techniques. (1992)Users of the world, unite! The challenges and opportunities of Social Media (2009)Influence of social media on operational efficiency of national scenic spots in china based on three-stage DEA model (2016)Economic Efficiency in the Tunisian Olive Oil Sector (2020)Identification of Human Resource Management Best Practices in the MSME Sector (2022)Competing paradigms in qualitative research. (1994)The Commitment-Trust Theory of Relationship Marketing (1994)Examining the impact of managerial involvement with social media on exporting firm performance (2017)Reflections of entrepreneurs of small and medium-sized enterprises concerning the adoption of social media and its impact on performance outcomes: Evidence from the UAE (2017)Social media as a resource in SMEs’ sales process (2017)The Presentation of Self in Everyday Life. (1956)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Conceptualizing and researching personal branding effects on the employability (2018)Social media metrics and sentiment analysis to evaluate the effectiveness of social media posts (2018)You are a brand: social media managers’ personal branding and “the future audience” (2020)The Presentation of Self in Everyday Life (2023)Firm Resources and Sustained Competitive Advantage (1991)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)Firm resources and sustained competitive advantage (2004)Get Noticed to Get Ahead: The Impact of Personal Branding on Career Success (2019)Personal brand equity: Scale development and validation (2020)The Effect of Negative Workplace Gossip about Supervisor on Workplace Deviance and Impression Management: The Mediating Roles of Anxiety and Guilt (2023)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Follow for follow: marketing of a start-up company on Instagram (2017)Determining the presence of a long-term/short-term dilemma for SMEs when adopting strategic orientation to improve performance (2019)New media marketing as a driver of enterprise country of origin (COO) offer in international markets (2021)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)iSpy? Tailored versus Invasive Ads and Consumers’ Perceptions of Personalized Advertising (2018)Consumer engagement on Twitter: perceptions of the brand matter (2019)Psychological empowerment and user satisfaction: Investigating the influences of online brand community participation (2021)On the Evaluation of Structural Equation Models (1988)Principles and Practice of Structural Equation Modeling (1998)Research Methods for Business Students (2003)Self-identification with a heritage tourism site, visitors’ engagement and destination loyalty: the mediating effects of overall satisfaction (2019)Visual Communication and Consumer-Brand Relationship on Social Networking Sites - Uses & Gratifications Theory Perspective (2019)Designing a knowledge-based system (KBS) to study consumer purchase intention: the impact of digital influencers in Pakistan (2022)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Measuring Service Quality: A Reexamination and Extension (1992)Female Entrepreneurship Facing Artificial Intelligence in the European Union Countries (2024)Generational cohort and technology readiness and acceptance of artificial intelligence among young high-growth entrepreneurs (2025)Evaluating content quality and helpfulness of online product reviews: The interplay of review helpfulness vs. review content (2011)Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With Celebrities (2014)Social media use in healthcare: A systematic review of effects on patients and on their relationship with healthcare professionals (2016)Analysis of fashion consumers’ motives to engage in electronic word-of-mouth communication through social media platforms (2013)Enhancing consumer–brand relationships on restaurant Facebook fan pages: Maximizing consumer benefits and increasing active participation (2013)Trust and Involvement in Tourism Social Media and Web-Based Travel Information Sources (2013)
this work references cited by second hop

References

  • 2008Groundswell: winning in a world transformed by social technologies787 cited
  • 2007Marketing to the social Web: how digital customer communities build your business340 cited

Cited by

  • 2013Exploring social media adoption in small to medium-sized enterprises in Ireland220 cited
  • 2017The Impact of Social Network Marketing on Consumer Purchase Intention in Pakistan: Consumer Engagement as a Mediator179 cited
  • 2013Exploring Personal Branding on YouTube160 cited
  • 2017Consumer engagement in an online brand community134 cited
  • 2016From strategic orientation to social media orientation127 cited
  • 2015An exploratory investigation of social media adoption by small businesses125 cited
  • 2015Personal reputation and the organization59 cited
  • 2021Quality evaluation model of artificial intelligence service for startups31 cited
  • 2016Women business owners’ adoption of information and communication technology21 cited
  • 2021A qualitative analysis of the marketing analytics literature: where would ethical issues and legality rank?18 cited
  • 2022Crafting a paying-it-forward mindset in business: Five principles for a competitive employer branding advantage18 cited
  • 2019A Research on Effect of Response to Internet Financing Reputation Evaluation on Achievement - From the Perspective of Social Network Theory

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16 cited
  • 2018The Impact of Social Media Usage on Performance of the Banking Sector in Middle East and North Africa Countries14 cited
  • 2014Consumer Behavior in the Mobile Environment12 cited
  • 2014The Internet as a Small Business E-commerce Ecosystem12 cited
  • 2024Understanding digital engagement: factors influencing awareness and satisfaction of digital transformation10 cited