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Perceived effectiveness of international AIDS campaigns
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Perceived effectiveness of international AIDS campaigns (1988)Perceived effectiveness of international …Can You Say Condom?: It Makes a Difference in Fear‐Arousing AIDS Prevention Public Service Announcements1 (1996)Can You Say Condom?: It Makes…Reaching those at Risk (1990)Reaching those at RiskProtection motivation and self-efficacy: A revised theory of fear appeals and attitude change (1983)The Impact of Communications on the Self-Regulation of Health Beliefs, Decisions, and Behavior (1983)Protection motivation theory (1989)Content Analysis for the Social Sciences and Humanities (1970)Content Analysis for the Social Sciences and Humanities. (1970)Discourse analysis: a new methodology for understanding the ideologies of health and illness (1992)The Multiple Affective Outcomes of AIDS PSAs (1996)Affect and Persuasion (2000)Public Communication Campaigns (2001)
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  • 1990Reaching those at Risk100 cited
  • 1996Can You Say Condom?: It Makes a Difference in Fear‐Arousing AIDS Prevention Public Service Announcements118 cited

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