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Abstract Previous studies indicate that in cases of relatively low issue salience, the interest group model best explains lesbian and gay antidiscrimination policy in the American states. The analysis of state and local public policy prohibiting discrimination on the basis of sexual orientation concludes that for cases of high issue salience, the morality politics model best describes outcomes. The interest group politics model is used here in a case study of Wisconsin's passage of a comprehensive antidiscrimination policy, while the morality politics model is used to investigate the electoral outcomes of anti‐gay ballot initiatives in several states. The results of this analysis conform with prior research—when lesbian and gay issues are not salient, the interest group politics model best explains resulting policy, however, under salient conditions, the morality politics model best describes outcomes. Finally, the implications of this research for social scientists and activists are discussed.
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