The Realization of the O2O Model in Mobile E-Commerce Based on the Technology of the Wechat Platform

Aiying Mao · Yuxiang Song · Jiaxin Yu

13 citations0/0 files storedApplied Mechanics and Materials

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E-commerce and Technology Innovations Mobile and Web Applications Digital Innovation in Industries

Abstract

With the rapid development of mobile communication technology, mobile e-commerce market transaction scale has exploded. The O2O model is facing great opportunities that an effective combination of Online to Offline. As the largest instant messaging software users of the Asian area, the wechat is bringing unlimited business opportunities for O2O model. This paper constructs a wechat platform system taking "the wechat public platform" as the core, the paper discusses the realization strategy of the O2O model based on the wechat platform technology, and it analyses the long-term operation mechanism of the second development of this platform system.

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2019Development of a service blueprint for the online-to-offline integration in service 2015Harnessing Internet finance with innovative cyber credit management 2022Defining online to offline (O2O): a systematic approach to defining an emerging business model 2017The role of customers in co-creating m-services in the O2O model 2024Learning from the Past Bridging Digital and Physical Markets: A Guidelines for Future Research Agenda of Online-to-Offline (O2O) Marketing Strategy

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