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Is fashion promoting counterfeit brands? · Study

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ArticleIs fashion promoting counterfeit brands?

Joshie Juggessur2009

Article2009

Is fashion promoting counterfeit brands?

Joshie Juggessur · Géraldine Cohen

65 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Fashion and Cultural Textiles Consumer Perception and Purchasing Behavior

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 65 citations exist upstream.

References

1954A Theory of Social Comparison Processes 2025Advances in Consumer Research 1991Postmodernism, or, The cultural logic of late capitalism 1992Postmodernism, or, The Cultural Logic of Late Capitalism 1983The diffusion of innovations 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions 1950Bandwagon, Snob, and Veblen Effects in the Theory of Consumers' Demand 2019The theory of the leisure class: an economic study of institutions

Cited by

2015Devil continues to wear “counterfeit” Prada: a tale of two cities 2013Hedonic customer responses to fast fashion and replicas 2013Luxury perceptions: luxury brand vs counterfeit for young US female consumers 2022Drivers of attitudes toward luxury and counterfeit products: the moderating role of interpersonal influence 2017Intention to Purchase Counterfeit Luxury Products: A Comparative Study Between Pakistani and the UK Consumers 2016Consumers’ awareness of luxury brand counterfeits and their subsequent responses: when a threat becomes an opportunity for the genuine brand 2023The risk of embarrassment in buying luxury counterfeits: do face-conscious consumers care?2021Effects of luxury brand attachment and perceived envy on schadenfreude: does need for uniqueness moderate?

Details

Year2009

Typearticle

Published2009-03-01

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations65

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.1057/bm.2008.46

openalex_workW1965504169

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