Purpose – In this paper, the authors aim to develop a framework that provides a holistic approach to the assessment of entrepreneurial performance outcomes (EPOs) incorporating the multitude of factors (such as entrepreneurial goals and cultural norms) that research suggests can impact the entrepreneurial process. Design/methodology/approach – In developing the suggested framework, the authors draw on both the existing literature and the findings provided in the five papers selected for this special issue. Findings – The framework the authors advance suggests that the satisfaction male and female entrepreneurs derive from their ventures is principally determined by a combination of the goals they set for their business and the outcomes/outputs achieved. There is also some evidence to suggest that, other things equal, females may experience higher levels of satisfaction with their ventures than males. Other key issues the authors have incorporated into the framework that are important to a better understanding of the entrepreneurial process include the resources the entrepreneur has available (human, financial and social); various external environmental factors (for example, government support programmes); and gender (for example, to the extent that women are more risk averse than men they may set more modest goals for their ventures). Originality/value – The holistic framework the authors present for assessing (and better understanding) the entrepreneurial process should help direct/focus: future research concerned with assessing, evaluating and understanding EPOs; government policies designed to promote entrepreneurial initiatives; and those providing advice to the sector.
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