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Should your firm adopt a mass customization strategy? · Study

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ArticleShould your firm adopt a mass customization strategy?

Unknown author2002

Article2002

Should your firm adopt a mass customization strategy?

Unknown author

155 citations·0/0 files stored·Business Horizons

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Product Development and Customization Business Strategies and Innovation Service and Product Innovation

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2009Sustainability and business-to-business marketing: A framework and implications 2012Managing reverse logistics to enhance sustainability of industrial marketing 2006The Impact of Mass Customisation on Manufacturing Trade‐offs 2008Modularity concepts for the automotive industry: A critical review 2009Integrating lean and other strategies for mass customization manufacturing: a case study 2016Challenges and future perspectives for the life cycle of manufacturing networks in the mass customisation era 2004Special issue editorial: the what, why and how of mass customization 2005Flexibility and rigidity in customization and build-to-order production

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Year2002

Typearticle

Published2002-07-01

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations155

Files0 public / 0

ShelfProduct Development and Customization

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doi10.1016/s0007-6813(02)00227-6

openalex_workW1966016743

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