SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
An organizational communication‐based model of individual customer orientation of nonmarketing members of a firm
0 references·4 citing·18 second hop
An organizational communication‐based model of individual customer orientation of nonmarketing members of a firm (2004)An organizational communication‐based mod…Reputation orientation (2015)Reputation orientationThe role of social interactions in building internal corporate brands: Implications for sustainability (2012)The role of social interactio…Model of Marketing Communications Effectiveness in the Business-to-Business Markets (2012)Model of Marketing Communicat…Measuring Integrated Marketing Communication (2011)Measuring Integrated Marketin…A Paradigm for Developing Better Measures of Marketing Constructs (1979)Review of Psychometric theory (2nd ed.). (1979)Marketing Research: An Applied Orientation (1994)The effect of electronic integrated marketing communication on consumers purchasing behavior of mobile service: A case study from Jordan (2024)Case Study Research: Design and Methods (1984)Qualitative Data Analysis: An Expanded Sourcebook (1994)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Turning inside out: perceived internal branding in customer-firm relationship building (2016)Integrating internal branding antecedents, customer and job satisfaction in the public sector (2019)Services in International Business Studies: A Replication and Extension of Merchant and Gaur (2008) (2020)Coefficient Alpha and the Internal Structure of Tests (1951)Measuring organizational performance in the absence of objective measures: The case of the privately‐held firm and conglomerate business unit (1984)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Loyalty program and communication effectiveness as drivers of store loyalty (2021)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Self-Reports in Organizational Research: Problems and Prospects (1986)Strategic management a stakeholder approach (2010)International Open Innovation Strategies of Firms in European Peripheral Regions (2022)
this work references cited by second hop

References

No references inside the corpus for this window.

Cited by

  • 2012The role of social interactions in building internal corporate brands: Implications for sustainability43 cited
  • 2015Reputation orientation29 cited
  • 2012Model of Marketing Communications Effectiveness in the Business-to-Business Markets17 cited
  • 2011Measuring Integrated Marketing Communication9 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work