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Critical Success Factors in Electronic Commerce: Korean Experiences

34 citations0/0 files storedJournal of Organizational Computing and Electronic Commerce

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Technology Adoption and User Behaviour Information Technology Governance and Strategy E-commerce and Technology Innovations

Abstract

This article determines critical success factors (CSFs) for electronic commerce (EC), and investigates the explanatory power of these CSFs on firm performance. Through a literature review and interviews with managers in Korean EC firms, a list was compiled of 16 CSFs consisting of 111 items. Questionnaires were administered to managers of EC companies in Seoul, Korea. Survey results show that CSFs have very significant explanatory power for firm performance. Security, privacy, technical expertise, information about goods and services, and variety of goods and services are the most explanatory CSFs. This analysis confirms the fact that customers use EC if they feel comfortable navigating EC for information about a variety of goods and services without technical difficulty and in a secure and private manner. High-performance firms show stronger association between CSFs and performance than lower performance firms do in terms of both Tobin's q and return on assets.

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References

1992Information Systems Success: The Quest for the Dependent Variable 1998Business Models for Electronic Markets 1993The productivity paradox of information technology 1996Productivity, Business Profitability, and Consumer Surplus: Three Different Measures of Information Technology Value1,2 1993The Measurement and Determinants of Brand Equity: A Financial Approach 1999Information Technology Effects on Firm Performance as Measured by Tobin's q 1999Information Technology Assimilation in Firms: The Influence of Senior Leadership and IT Infrastructures 1988Diversification, Ricardian Rents, and Tobin's q

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