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O DESENVOLVIMENTO DE NOVOS PRODUTOS: UM ESTUDO EXPLORATÓRIO AMBIENTADO EM EMPRESAS DE ACESSÓRIOS PLÁSTICOS PARA MÓVEIS
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O DESENVOLVIMENTO DE NOVOS PRODUTOS: UM ESTUDO EXPLORATÓRIO AMBIENTADO EM EMPRESAS DE ACESSÓRIOS PLÁSTICOS PARA MÓVEIS (2005)O DESENVOLVIMENTO DE NOVOS PRODUTOS: UM E…Defining next-generation products: an inside look. (1998)Defining next-generation prod…New product management (1997)New product managementIntegrating the Fuzzy Front End of New Product Development (1997)Integrating the Fuzzy Front E…The House of Quality (1988)Stage-gate systems: A new tool for managing new products (1990)Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency and Quality (1992)An integrated framework for project portfolio selection (1999)Product innovativeness from the firm's perspective: Its dimensions and their relation with project selection and performance (2001)Research on Innovation: A Review and Agenda for Marketing Science (2006)A Taxonomy of Relationship Approaches During Product Development in Technology‐Based, Industrial Markets (1999)Prescribing product upgrades, prices and production levels over time in a stochastic environment (2002)Strategic Commitment and Timing of Internationalization from Emerging Markets: Evidence from China, India, Mexico, and South Africa (2011)An Information Transfer Model for Integrating Marketing and R&D Personnel in New Product Development Projects (1990)R&D/marketing communication during the fuzzy front-end (1995)Green and competitive? An empirical test of the mediating role of environmental innovation strategy (2008)
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References

  • 1997Integrating the Fuzzy Front End of New Product Development545 cited
  • 1997New product management164 cited
  • 1998Defining next-generation products: an inside look.23 cited

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