Article2013

Do users look at banner ads on Facebook?

151 citations0/0 files storedJournal of Research in Interactive Marketing

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Digital Marketing and Social Media Marketing and Advertising Strategies Consumer Market Behavior and Pricing

Abstract

Purpose – The main purpose of this study was to determine whether users of the online social network site, Facebook, actually look at the ads displayed (briefly, to test the existence of the phenomenon known as "banner blindness" in this website), thus ascertaining the effectiveness of paid advertising, and comparing it with the number of friends' recommendations seen.

Citations in this library

Stored only when both papers are in the corpus — 151 citations exist upstream.

References

2004Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects 2004WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET?2003Internet advertising: Is anybody watching?1997Advertising on the Web: Is There Response before Click-Through?2002Oracles on “Advertising”: Searching for a Definition 2008Web 2.0, Social Networks and the Future of Market Research 2011Examining the technology acceptance model in the adoption of social networks 2008Online Advertising Research in Advertising Journals: A Review

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