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Marketing Planning Best Practice
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Marketing Planning Best Practice (2001)Marketing Planning Best PracticeImportance of Marketing Functions in a Company (2007)Importance of Marketing Funct…Marketing Research: An Applied Approach (2000)Measuring Marketing Productivity: Current Knowledge and Future Directions (2004)Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance (2006)
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  • 2007Importance of Marketing Functions in a Company7 cited

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