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A typology of customer lifetime values in buyer–seller relationships
16 references·1 citing·34 second hop
A typology of customer lifetime values in buyer–seller relationships (2007)A typology of customer lifetime values in…“Options, Futures, and Other Derivatives” (2016)“Options, Futures, and Other …From Risk, Uncertainty, and Profit (2009)From Risk, Uncertainty, and P…Valuing Customers (2004)Valuing CustomersThe Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)The Impact of Customer Relati…Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Return on Marketing: Using Cu…Options, Futures and Other Derivatives (2003)Options, Futures and Other De…Relational Contracts and the Theory of the Firm (2002)Relational Contracts and the …Real Options: A Practitioner's Guide (2001)Real Options: A Practitioner'…Real options: managing strategic investment in an uncertain world (1999)Real options: managing strate…Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Market-Based Assets and Share…Customer lifetime value: Marketing models and applications (1998)Customer lifetime value: Mark…Real options: Managerial flexibility and strategy in resource allocation (1996)Real options: Managerial flex…Real Options: Managerial Flexibility and Strategy in Resource Allocation (1996)Real Options: Managerial Flex…Investment Under Uncertainty. (1994)Investment Under Uncertainty.Investment under Uncertainty (1994)Investment under UncertaintyRisk, Uncertainty and Profit (1921)Risk, Uncertainty and ProfitA typology for selecting an appropriate Total Landed Cost method in international supplier selection decisions (2017)A typology for selecting an a…Firm Resources and Sustained Competitive Advantage (1991)The fifth discipline, the art and practice of the learning organization (1991)Firm resources and sustained competitive advantage (2004)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)A Framework for Conceptual Contributions in Marketing (2011)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Conditional logit analysis of qualitative choice behavior (1972)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Understanding Customer Experience Throughout the Customer Journey (2016)The Nature of the Firm (1937)Economic Action and Social Structure: The Problem of Embeddedness (1985)The Economic Institutions of Capitalism (1987)The Economics of Governance (2005)Vertical Integration and Firm Boundaries: The Evidence (2007)Information: Hard and Soft (2018)Information, Blockbusters and Stars? A Study of the Film Industry (1997)Real options reasoning and a new look at the R&D investment strategies of pharmaceutical firms (2003)Real options theory in strategic management (2016)What IsNotA Real Option: Considering Boundaries for the Application of Real Options to Business Strategy (2004)An Engine, Not a Camera (2006)Facts and Fantasies about Commodity Futures (2006)Introductory Econometrics for Finance (2008)Arbitrage Theory in Continuous Time (1998)A critical review on supply chain risk – Definition, measure and modeling (2014)RISK, UNCERTAINTY, AND DIVERGENCE OF OPINION (1977)Entrepreneurial discovery and the competitive market process: an Austrian approach (2000)Gender Differences in Preferences (2009)The Stochastic Behavior of Commodity Prices: Implications for Valuation and Hedging (1997)The Value Premium (2005)Policy Uncertainty and Corporate Investment (2015)Capital markets research in accounting (2001)
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References

  • 1921Risk, Uncertainty and Profit9,962 cited
  • 1994Investment Under Uncertainty.9,497 cited
  • 1994Investment under Uncertainty9,016 cited
  • 2016“Options, Futures, and Other Derivatives”5,007 cited
  • 2003Options, Futures and Other Derivatives3,864 cited
  • 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
  • 1996Real Options: Managerial Flexibility and Strategy in Resource Allocation2,220 cited
  • 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,149 cited
  • 2002Relational Contracts and the Theory of the Firm1,739 cited
  • 1996Real options: Managerial flexibility and strategy in resource allocation1,241 cited
  • 2003The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration1,163 cited
  • 1999Real options: managing strategic investment in an uncertain world1,107 cited
  • 2001Real Options: A Practitioner's Guide1,053 cited
  • 1998Customer lifetime value: Marketing models and applications975 cited
  • 2004Valuing Customers848 cited
  • 2009From Risk, Uncertainty, and Profit

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  • 2017A typology for selecting an appropriate Total Landed Cost method in international supplier selection decisions14 cited