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Campaigning in the Digital World: Obama's Use of Dynamic Advertisements
16 references·0 citing·35 second hop
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References

  • 2000The role of transportation in the persuasiveness of public narratives.4,849 cited
  • 1992Advances in Consumer Research2,863 cited
  • 2000The Effects of Canvassing, Telephone Calls, and Direct Mail on Voter Turnout: A Field Experiment1,382 cited
  • 2016Get out the vote: how to increase voter turnout952 cited
  • 2008The American Voter Revisited950 cited
  • 2007Play between worlds: exploring online game culture909 cited
  • 2006Play Between Worlds745 cited
  • 2005Addiction to the Internet and Online Gaming685 cited
  • 2008Understanding Video Games: The Essential Introduction557 cited
  • 2009The American voter revisited487 cited
  • 2006Campaigning for hearts and minds: how emotional appeals in political ads work479 cited
  • 2002Recall of Brand Placements in Computer/Video Games436 cited
  • 2006Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work428 cited
  • 2005The Labor of Fun383 cited
  • 2003Campaigning Oniline379 cited
  • 2004Advertainment or Adcreep Game Players’ Attitudes toward Advertising and Product Placements in Computer Games

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