Mission Impossible? Designing a Great Mission Statement to Ignite Your Plans

Ken Matejka · Lance B. Kurke · B. N. Gregory

29 citations0/0 files storedManagement Decision

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Organizational Strategy and Culture Leadership and Management in Organizations Management and Organizational Practices

Abstract

Suggests that writing a great mission statement can be perceived as a wonderful opportunity or a meaningless task – but it must be done well because the mission drives organizational goals, strategies and behaviour. Explores the problems of designing a scintillating mission and provides three real, superb examples of what a great mission can be.

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1987Corporate Mission Statements: The Bottom Line 1992Mission statements: Importance, challenge, and recommendations for development

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2007Museum Management and Marketing 2015The effects of innovation-oriented mission statements on innovation performance and non-financial business performance

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