Success Attributes of B&B Operators

Abstract

A 1994 study of 124 Virginia innkeepers found that perhaps the most important precursor for success as the operator of a bed-and-breakfast inn is having prior experience in the lodging industry. Other important attributes of success in operating bed-and-breakfast inns were appropriate use of financial data, knowledge of accounting, and family support. The innkeepers were surveyed to determine the attitudes and beliefs they perceived as necessary for success as an operator. The attributes considered most important were correlated with actual descriptions of a group of (self-described) successful operators. The study points up the need for would-be B&B operators to be realistic about the attributes of a successful operator, as well as being able to act on that knowledge. For operators entering the business without hospitality or business experience, the road may be rocky unless they quickly get education and other assistance.

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