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ArticleDatabase marketing and its measurements of success

Ted Splegel1994

Article1994

Database marketing and its measurements of success

62 citations·0/0 files stored·Journal of Direct Marketing

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Digital Marketing and Social Media

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2005Customer‐based corporate valuation 2000Valuing customers and loyalty: The rhetoric of customer focus versus the reality of alienation and exclusion of (de valued) customers 2001New millennium, new segments: moving towards the segment of one?2003THE CUSTOMER LIFETIME VALUE CONCEPT AND ITS CONTRIBUTION TO CORPORATE VALUATION 2017Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability 1999Customer Satisfaction and Links to Customer Profitability: An Empirical Examination of the Association Between Attitudes and Behavior 2009Moving from customer lifetime value to customer equity 2010The Influences of Customer Equity Drivers on Customer Equity and Loyalty in the Sports Shoe Industry: Comparing Korea and China

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Year1994

Typearticle

Published1994-05-01

VenueJournal of Direct Marketing

ISSN-L0892-0591

Languageen

Citations62

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1002/dir.4000080210

openalex_workW1967097098

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