CONCEPTUALIZING AND MEASURING GENDER IDEOLOGY AS AN IDENTITY

Amy Kroska

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Gender and Feminist Studies Gender, Labor, and Family Dynamics Gender Roles and Identity Studies

Abstract

Although gender idology is sometimes conceptualized as an identity, researchers invariably measure it with attitude scales. The author introduces a self-administered, vignette-style instrument that measures gender ideology as an identity. Using a sample of 309 married or cohabiting respondents, she demonstrates the instrument's construct validity by showing it is strongly related to measures of the evaluation and the potency of three cultural categories: a feminist, a traditionalist about women's roles, and a househusband. The author discusses the benefits of using such an instrument as an alternative to attitude scales in housework studies. She also discusses how this measurement approach can be useful for measuring variation in the meaning of a marital identity and for operationalizing gender in “doing gender” investigations.

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References

1987Doing Gender 1989The Second Shift 1988Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.1991Identity Processes and Social Stress 1995Attitudes and the Prediction of Behavior: A Meta-Analysis of the Empirical Literature 1995Sociological Perspectives on Social Psychology.1976Cross-Cultural Universals of Affective Meaning 1991On Merging Identity Theory and Stress Research

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