Selecting among Alternative Grand Strategies

John A. Pearce

82 citations0/0 files storedCalifornia Management Review

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Business Strategies and Innovation Management and Organizational Practices Strategic Planning and Analysis

Abstract

Given the competition existing in most markets and the often surprising parity of capabilities, strategic managers need the competitive advantage which an insightfully selected and developed grand strategy can help bring about. The author discusses twelve grand strategies and presents an approach for the selection of the optimal one.

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1980Business Policy and Strategic Management 1976Corporate Turnaround Strategies: A Study of Profit Decline and Recovery 1994Strategy Formulation and Implementation

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