Factors believed to be motivations responsible for sport fandom include eustress, self-esteem, escape, entertainment, economic, aesthetic, group affiliation, and family needs. However, these factors have been untested empirically, and a valid and reliable measure of sport fan motivation has been unavailable to researchers. The current two studies were an attempt to develop such a measure. The construction and validation of a 23-item Likert-scale measure, the Sport Fan Motivation Scale, are described. Discussion centers on possible uses for the instrument.
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