A living lab research approach for mobile TV

Abstract

More and more, a user centered approach is adopted for information and communication technologies (ICT) innovation research. One of the recently emerging concepts within this research tradition is the so called 'living lab'. A notable example of ICT innovations is the convergence of mobile telephones and television into mobile television. Within this paper, we contend that the living lab concept is closely linked to the notion of 'open innovation' and the 'interactionist' stance regarding user research. We explore the origin of the concept, review living labs in the light of other technology and experimentation platforms (TEPs) and propose an analysis of the strengths, weaknesses, opportunities and threats of living lab research. We then present a concrete application of living lab research into the possibilities of mobile TV. This research was carried out within Flanders' mobile TV trial 'MADUF'. We describe the different research steps, discuss the most important results and relate these to the elaboration of the living lab concept in the first part of the paper. This way, we want to show the added value of a living lab approach for research into mobile TV and propose some guidelines for future research into mobile TV and living labs.

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