Role of Potential Gain and Loss in Choice-Dilemma Decisions

Richard St. Jean

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Decision-Making and Behavioral Economics Social and Intergroup Psychology Experimental Behavioral Economics Studies

Abstract

The effects of potential gain and loss on choice-dilemma decisions were assessed by experimentally manipulating the content of four choice-dilemma items. Results indicated that the loss manipulation had a major impact on both individual decisions and group shifts, but the gain manipulation did not.

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1963Statistical Principles in Experimental Design.1968Risky and cautious shifts in group decisions: The influence of widely held values 1969Risk Preferences as Related to Judged Consequences of Failure 1976Majority Influence on Group Choices Among Bets.1978An integration of shifts toward risk and caution in gambling situations

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