Article1972

Prepurchase Information Seeking for New Cars and Major Household Appliances

379 citations0/0 files storedJournal of Marketing Research

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Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing Consumer Behavior and Market Dynamics

Abstract

National survey data on the amount of information seeking by buyers of new cars and major household appliances are analyzed by AID and MCA. The findings lend support to the hypothesis that purchase and use of a product result in learning which later influences buying behavior.

Citations in this library

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References

1971The Theory of Buyer Behavior 1969Risk Taking and Information Handling in Consumer Behavior 1923Relation of Consumers' Buying Habits to Marketing Methods

Cited by

2005Destination Branding: Insights and Practices from Destination Management Organizations 1999A Short, Reliable Measure of Subjective Knowledge 1998Expanding the functional information search model 2003Consumer information search behavior and the internet 1996Premarket Forecasting of Really-New Products 1981Dimensions of Consumer Information Seeking Behavior 2003Price Uncertainty and Consumer Search: A Structural Model of Consideration Set Formation 1984A Typology of Individual Search Strategies Among Purchasers of New Automobiles

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