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Marketing in a recession: retrench or invest?
16 references·5 citing·49 second hop
Marketing in a recession: retrench or invest? (2011)Marketing in a recession: retrench or inv…What happens during recessions, crunches and busts? 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References

  • 1994The Capabilities of Market-Driven Organizations6,532 cited
  • 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
  • 1996The loyalty effect: The hidden force behind growth, profits, and lasting value1,430 cited
  • 2007Rethinking Customer Solutions: From Product Bundles to Relational Processes1,376 cited
  • 1999THE ROLE OF COMPETITIVE ACTION IN MARKET SHARE EROSION AND INDUSTRY DETHRONEMENT: A STUDY OF INDUSTRY LEADERS AND CHALLENGERS.774 cited
  • 2009Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions721 cited
  • 2004New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry606 cited
  • 2009Understanding the Marketing Department's Influence within the Firm587 cited
  • 1996The loyalty effect: the hidden force behind growth, profits, and lasting value526 cited
  • 2008Innovation's Effect on Firm Value and Risk: Insights from Consumer Packaged Goods461 cited
  • 2009What happens during recessions, crunches and busts?434 cited
  • 2006How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe401 cited
  • 2000Value-based marketing364 cited
  • 2000Timing, order and durability of new product advantages with imitation347 cited

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2008
Meta-analysis of qualitative studies: A tool for reviewing qualitative research findings in psychotherapy
325 cited
  • 1998Completing a Qualitative Project: Details and Dialogue297 cited
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    • 2018Does R&D investment increase SME survival during a recession?85 cited
    • 2020Doing good when times are bad: the impact of CSR on brands during recessions81 cited
    • 2017Managerial attention to exploitation versus exploration: toward a dynamic perspective on ambidexterity56 cited
    • 2017Antecedents of consumer price consciousness in a turbulent economy51 cited
    • 2015Strategic marketing in times of recession versus growth: New Zealand manufacturers18 cited