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The Effect of Loss Leader Pricing on Restaurant Menus' Product Portfolio Analysis
16 references·2 citing·45 second hop
The Effect of Loss Leader Pricing on Restaurant Menus' Product Portfolio Analysis (2007)The Effect of Loss Leader Pricing on Rest…Reference Price Research: Review and Propositions (2005)Reference Price Research: Rev…Advertising and prices as signals of quality in a regime of price rivalry (2002)Advertising and prices as sig…Using the contribution margin aspect of menu engineering to enhance financial results (1997)Using the contribution margin…A Comparative Analysis of Reference Price Models (1997)A Comparative Analysis of Ref…Foodservice organizations: a managerial and systems approach. 3rd ed. (1995)Foodservice organizations: a …Empirical Generalizations from Reference Price Research (1995)Empirical Generalizations fro…Menu Engineering (1994)Menu EngineeringPricing for Profit (1991)Pricing for ProfitThe Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations (1988)The Moderating Effect of Prio…Prices and Price/Quality Relationships: A Longitudinal Analysis (1988)Prices and Price/Quality Rela…A Reference Price Model of Brand Choice for Frequently Purchased Products (1986)A Reference Price Model of Br…Foodservice Organizations: A Managerial and Systems Approach (1985)Foodservice Organizations: A …Estimating Price-Quality Tradeoffs Using Comparative Judgments (1984)Estimating Price-Quality Trad…Prices as Signals of Product Quality (1983)Prices as Signals of Product …Cost/margin analysis: a third approach to menu pricing and design (1983)Cost/margin analysis: a third…Menu pricing and strategy (1980)Menu pricing and strategyMenu engineering re-engineered: Accounting for menu item substitutes in pricing and menu placement decisions (2020)Menu engineering re-engineere…Customer-driven menu analysis (CDMA): Capturing customer voice in menu management (2019)Customer-driven menu analysis…Prospect theory: An analysis of decision under risk (1988)A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)Determining Where to Shop: Fixed and Variable Costs of Shopping (1998)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition (1974)The Role of Market Forces in Assuring Contractual Performance (1981)Adverse Selection in the Wholesale Used Car Market (1993)Competition in a Market for Informed Experts' Services (1993)Report Cards: The Impact of Providing School and Child Test Scores on Educational Markets (2017)Job Market Signaling (1973)Equilibrium in Competitive Insurance Markets: An Essay on the Economics of Imperfect Information (1976)The Theory of Industrial Organization (1988)Secrecy and Safety (2005)Minimum quality standards and consumers’ information (2007)Imperfect competition and quality signalling (2008)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)The theory and practice of econometrics (1986)Remembering versus Knowing: Issues in Buyers' Processing of Price Information (1999)Consumer price sensitivity and price thresholds14 14Sangman Han is Associate Professor, School of Business Administration Sungkyunkwan University, 53 3-ga, Myongnyun-dong, Chongno-gu, Seoul (phone: 82-2-760-0456, email: smhan@yurim.skku.ac.kr). Sunil Gupta is Meyer Feldberg Professor of Business (phone: 212-854-3467, email: sg37@columbia.edu) and Donald R. Lehmann is George E. Warren Professor (phone: 212-854-3465, email: drl2@columbia.edu), both at the Graduate School of Business, Columbia University, New York, NY 10027. All correspondence should be directed to Sunil Gupta. (2001)Dynamic Pricing on the Internet: Importance and Implications for Consumer Behavior (2001)The Theory of Buyer Behavior (1971)Conditional logit analysis of qualitative choice behavior (1972)Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective (1990)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)The evolution and future of national customer satisfaction index models (2001)Prospect Theory: An Analysis of Decision under Risk (1979)A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Go (2005)Implementing the Marketing Concept at the Employee-Customer Interface: The Role of Customer Need Knowledge (2009)Literature review as a research methodology: An overview and guidelines (2019)Advances in Consumer Research (2025)An Information Processing Theory of Consumer Choice (1979)The Effects of Product Class Knowledge on Information Search Behavior (1985)Reconceptualizing the Determinants of Risk Behavior (1992)Understanding Service Convenience (2002)Customer repurchase intention (2003)Bargains and Ripoffs: A Model of Monopolistically Competitive Price Dispersion (1977)The capabilities and performance advantages of market‐driven firms (1999)The consequence of appraisal emotion, service quality, perceived value and customer satisfaction on repurchase intent in the performing arts (2010)Customer satisfaction and its measurement in hospitality enterprises: a revisit and update (2016)Understanding Menu Psychology (2005)Persuasive Design of Destination Web Sites: An Analysis of First Impression (2008)Effects of employees’ social exchange and the mediating role of customer orientation in the restaurant industry (2020)Restaurant Industry Practices to Promote Healthy Sustainable Eating: A Content Analysis of Restaurant Websites Using the Value Chain Approach (2020)A blended model of restaurant deliveries, dine-in demand and capacity constraints (2021)
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References

  • 1988The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations1,225 cited
  • 1986A Reference Price Model of Brand Choice for Frequently Purchased Products934 cited
  • 2005Reference Price Research: Review and Propositions845 cited
  • 1995Empirical Generalizations from Reference Price Research793 cited
  • 1983Prices as Signals of Product Quality502 cited
  • 1997A Comparative Analysis of Reference Price Models475 cited
  • 1988Prices and Price/Quality Relationships: A Longitudinal Analysis182 cited
  • 1985Foodservice Organizations: A Managerial and Systems Approach163 cited
  • 2002Advertising and prices as signals of quality in a regime of price rivalry135 cited
  • 1980Menu pricing and strategy79 cited
  • 1984Estimating Price-Quality Tradeoffs Using Comparative Judgments78 cited
  • 1983Cost/margin analysis: a third approach to menu pricing and design65 cited
  • 1997Using the contribution margin aspect of menu engineering to enhance financial results34 cited
  • 1991Pricing for Profit26 cited
  • 1994Menu Engineering25 cited
  • 1995Foodservice organizations: a managerial and systems approach. 3rd ed.

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  • 2020Menu engineering re-engineered: Accounting for menu item substitutes in pricing and menu placement decisions18 cited
  • 2019Customer-driven menu analysis (CDMA): Capturing customer voice in menu management18 cited