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AROUSAL, MEMORY, AND IMPRESSION-FORMATION EFFECTS OF ANIMATION SPEED IN WEB ADVERTISING
7 references·16 citing·41 second hop
AROUSAL, MEMORY, AND IMPRESSION-FORMATION EFFECTS OF ANIMATION SPEED IN WEB ADVERTISING (2004)AROUSAL, MEMORY, AND IMPRESSION-FORMATION…The Role of Business Intelligence and Communication Technologies in Organizational Agility: A Configurational Approach (2017)The Role of Business Intellig…The Limited Capacity Model of Mediated Message Processing (2000)The Limited Capacity Model of…The effects of production pacing and arousing content on the information processing of television messages (1999)The effects of production pac…The media equation: how people treat computers, television, and new media like real people and places (1997)The media equation: how peopl…The effects of emotional arousal and valence on television viewers’ cognitive capacity and memory (1995)The effects of emotional arou…Book Review Nisbett, R. , & Ross, L.Human inference: Strategies and shortcomings of social judgment.Englewood Cliffs, N.J.: Prentice-Hall, 1980. (1982)Book Review Nisbett, R. , & R…Excitation transfer in communication-mediated aggressive behavior (1971)Excitation transfer in commun…Virtual travel experience and destination marketing: Effects of sense and information quality on flow and visit intention (2020)Virtual travel experience and…Trade-Offs in Online Advertising: Advertising Effectiveness and Annoyance Dynamics Across the Purchase Funnel (2019)Trade-Offs in Online Advertis…Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads (2016)Understanding Interactive Onl…Do You Recognize Its Brand? The Effectiveness of Online In-Stream Video Advertisements (2014)Do You Recognize Its Brand? 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this work references cited by second hop

References

  • 1997The media equation: how people treat computers, television, and new media like real people and places4,887 cited
  • 1982Book Review Nisbett, R. , & Ross, L.Human inference: Strategies and shortcomings of social judgment.Englewood Cliffs, N.J.: Prentice-Hall, 1980.2,816 cited
  • 2000The Limited Capacity Model of Mediated Message Processing2,150 cited
  • 1971Excitation transfer in communication-mediated aggressive behavior728 cited
  • 2017The Role of Business Intelligence and Communication Technologies in Organizational Agility: A Configurational Approach358 cited
  • 1999The effects of production pacing and arousing content on the information processing of television messages355 cited
  • 1995The effects of emotional arousal and valence on television viewers’ cognitive capacity and memory329 cited

Cited by

  • 2016Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads308 cited
  • 2005BANNER ADVERTISER-WEB SITE CONTEXT CONGRUITY AND COLOR EFFECTS ON ATTENTION AND ATTITUDES297 cited
  • 2020Virtual travel experience and destination marketing: Effects of sense and information quality on flow and visit intention289 cited
  • 2007The Effects of Technological Advancement and Violent Content in Video Games on Players’ Feelings of Presence, Involvement, Physiological Arousal, and Aggression276 cited
  • 2005Interactivity and Persuasion268 cited
  • 2012

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Attention to Banner Ads and Their Effectiveness: An Eye-Tracking Approach
231 cited
  • 2008Online Advertising Research in Advertising Journals: A Review194 cited
  • 2008Validity, reliability, and applicability of psychophysiological techniques in marketing research182 cited
  • 2007Applications of functional magnetic resonance imaging for market research174 cited
  • 2014Do You Recognize Its Brand? The Effectiveness of Online In-Stream Video Advertisements160 cited
  • 2005Processing of animation in online banner advertising: The roles of cognitive and emotional responses159 cited
  • 2010The Effects of Animation and Format on the Perception and Memory of Online Advertising155 cited
  • 2011Eyes as windows to the soul: Gazing behavior is related to personality141 cited
  • 2014Consumer behavior in the online context123 cited
  • 2019Trade-Offs in Online Advertising: Advertising Effectiveness and Annoyance Dynamics Across the Purchase Funnel116 cited
  • 2008Effective advertising on mobile phones: a literature review and presentation of results from 53 case studies115 cited