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Generation Y: Understanding the Trend and Planning for the Impact
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Generation Y: Understanding the Trend and Planning for the Impact (2008)Generation Y: Understanding the Trend and…The Millennium Generation: Are they ready for the Ultra-Low Power challenge? (2025)The Millennium Generation: Ar…CONSUMERS’ PARSIMONY OF MOBILE INTERNET BANKING USAGE IN MALAYSIA (2019)CONSUMERS’ PARSIMONY OF MOBIL…To brand or to rebrand: Investigating the effects of rebranding on brand equity and consumer attitudes (2015)To brand or to rebrand: Inves…Ultra-low power and the millennium generation (2011)Ultra-low power and the mille…Work in progress — Ultra-low power and the Millennium Generation (2010)Work in progress — Ultra-low …Unlocking the talent of generation y (2008)Net generation or Digital Natives: Is there a distinct new generation entering university? (2009)Designing for the Next Generation: Generation-Y Expectations (2009)On the Evaluation of Structural Equation Models (1988)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)Awareness and Usage of Internet Banking Facilities in Pokhara Metropolitan, Nepal (2022)Personal innovativeness and facilitating conditions in shaping the outlooks toward m-banking adoption among generation Y in Malaysia (2023)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Behavioral Consequences of Service Quality (1996)Identity change vs. strategy change: the effects of rebranding announcements on stock returns (2018)Beware, an underdog may bite: literature review and brand management framework in the context of underdog brands (2021)Rebranding after international acquisitions: challenges of legitimation in emerging and developed countries (2024)
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  • 2015To brand or to rebrand: Investigating the effects of rebranding on brand equity and consumer attitudes40 cited
  • 2011Ultra-low power and the millennium generation9 cited
  • 2019CONSUMERS’ PARSIMONY OF MOBILE INTERNET BANKING USAGE IN MALAYSIA9 cited
  • 2010Work in progress — Ultra-low power and the Millennium Generation2 cited
  • 2025The Millennium Generation: Are they ready for the Ultra-Low Power challenge?0 cited

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