Content Analysis as a Foundation for Programmatic Research in Communication

Michael D. Slater

23 citations0/0 files storedCommunication Methods and Measures

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Media Studies and Communication Media and Digital Communication Computational and Text Analysis Methods

Abstract

Previous arguments that content analyses provide the descriptive foundation for media effects research (McLeod & Reeves, 1980 McLeod, J. M. and Reeves, B. 1980. “On the nature of mass media effects”. In Television and social behavior: Beyond violence and children, Edited by: Withey, S. B. and R. P., Abeles. 17–54. Thousand Oaks, CA: Sage. [Google Scholar]) are extended to suggest that content analyses can provide a sound and useful foundation for programmatic research by individual communication scientists. I discuss examples from my own work and from that of colleagues in communication and related disciplines. Use of messages sampled and coded in a content analysis in combination with survey data sets or as stimuli in experiments are highlighted. The particular potential for employing larger numbers of randomly sampled messages in experimental designs, and, with use of appropriate statistical methods, being able to generalize to populations of messages, is described.

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References

2005Analyzing media messages using quantitative content analysis in research 2007Reinforcing Spirals: The Mutual Influence of Media Selectivity and Media Effects and Their Impact on Individual Behavior and Social Identity 2013Communication of research 1996The Knowledge Gap Hypothesis: Twenty-Five Years Later 2004Operationalizing and Analyzing Exposure: The Foundation of Media Effects Research 2010Race and Ethnic Representations of Lawbreakers and Victims in Crime News: A National Study of Television Coverage 2008Newspaper Coverage of Intimate Partner Violence: Skewing Representations of Risk 2002Effects of News Coverage on Policy Attention and Actions

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2018Casual Sexual Scripts on the Screen: A Quantitative Content Analysis 2016Combining Content Analysis and Assessment of Exposure through Self-Report, Spatial, or Temporal Variation in Media Effects Research 2021Communicating Scientific Uncertainty Across the Dissemination Trajectory: A Precision Medicine Case Study 2018American Ebola Story: frames in U.S. National Newspapers

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