Creativity and Space: the opportunity of an urban creative jewellery cluster

Abstract

The objective of the article is to explore the relative determinants of firms' performance in the Birmingham Jewellery Quarter (BJQ) considering creativity and innovation; firms' access to the market and networking. The article utilizes qualitative and quantitative analyses and aims to ascertain the role of firms' commitment to developing an in-house or external creative capacity on their ability to grow. The novelty of the article is to consider a potential creative cluster, the jewellery cluster in the BJQ, and to analyse its growth drivers including creativity.

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