The Use and Impact of Communication Media in Purchasing and Supply Management

Paul D. Larson · Jack D. Kulchitsky

110 citations0/0 files storedJournal of Supply Chain Management

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Quality and Supply Management Customer Service Quality and Loyalty Outsourcing and Supply Chain Management

Abstract

SUMMARY Effective communication is a critical component of buyer‐supplier relationships. Purchasing professionals utilize a variety of media to communicate with suppliers, including phone, fax, face‐to‐face, mail, e‐mail, Internet, and electronic data interchange (EDI). The purpose of this research was to assess the impact of EDI and a variety of other media on buyer‐supplier relationships and performance. Analysis of the responses from a survey revealed that EDI is not living up to its promise. The results also show that purchasing professionals’ preference for various communication media depends on the nature of the message being transmitted.

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1979Mail and Telephone Surveys: The Total Design Method.1998Introduction to Supply Chain Management 1988The Selection of Communication Media as an Executive Skill 1996Is Purchasing Really Strategic?1990Purchasing: Principles and management 1976Logistical Management 1997Purchasing and Supply Management 1996A Case Study of Successful Partnering Implementation

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